by Maggie Flickinger
Net-Zero | Off-the-Grid | LEED | Living Building | PassivHaus | Cradle to Cradle | Greenbuilt | High Performance | 2030 Challenge | Regenerative Design
From within the sustainable design industry, there is difficulty defining “just what exactly does ‘green’ mean?” In the absence of a common standard, metrics of all types have been defined – with mixed success. If the profession itself has such varying methods, how does the general public perceive sustainable design? With an even greater level of confusion, according to the recent Green Living Pulse (GLP) survey – the largest study of green consumers in America.
Paradoxically, just as consumers are beginning to experience green fatigue, they are also unable to identify more than one green home feature without assistance. Essentially, according to GLP, green homes are still a vague concept for most consumers. This was eye-opening for me, and after opening the discussion via email to my Barrett Studio colleagues, we’ve realized that it is incumbent upon sustainable design professionals to acts as educators, or – recognizing that no one is the expert – as provocateurs spurring discussion on this complex issue.
This initial email created a flurry of responses within the studio – which are shared below as comments. Please, add your voice! As an educated consumer or someone just dipping their toes into sustainability, what does green mean to you?